1/4/2024 0 Comments Rap song yep nopeBut Toby Keith’s new song “Old School” is a very interesting case for a host of reasons, and it could spell a return for Keith to country radio. No CGI here, it’s the real deal.Normally a new single from a mainstream dude who hasn’t landed a Top 10 hit in over a decade wouldn’t necessarily be worth discussing, at least around this water cooler. Last hour of the shoot, this is where we filmed the ending of each of our commercials, where the van comes sliding into the dealership. ![]() We tailed the camera crew and DriveTime Credit Rescue Vehicle in our own van, watching the action in real time. It’s being hauled around on this trailer that is being pulled by an old pickup truck. In many of the scenes, the van actually isn’t driving. It’s like getting a glimpse of movie magic, but only enough to keep you still wondering.ġ/28/14 update: We’ve received a lot of requests asking who the lovely ladies in our commercials are! They are passenger, Nicole Randall Johnson and driver, Katie Crown, pretty awesome duo, huh? ![]() On occasion, I’ll yelp out in excitement that I know how that particular effect was accomplished or recite my acute knowledge about camera booms and car rigs. After seeing one being created behind the scenes, I can’t help but watch commercials now and wonder how a certain scene was created. Most people see commercials for what they are, an advertisement. After the director calls this “a wrap,” they’ll go back to work in post-production for weeks editing, correcting and optimizing to ensure there’s no “flimflam.” The production company and marketing agency tasked with the creative of the commercials have been working for months getting everything ready just for the 30 hours or so of actual camera time this week. The crazy thing is, this was just the tip of the iceberg. While the versions you see on YouTube and TV are typically the best take of any particular scene, what you don’t see is that one 10-second clip was done over and over and over again until someone decided that they “got it” or one of the actors started to get car sick. It was hard to grasp how many people and how much time it took to create three, 30 second commercials. Today they were filming the in-van scenes that you see in each of our commercials. When we arrived (myself plus a few fine members of DriveTime’s marketing team), the production crew had already been shooting for a couple days. I set a personal record for daily Swedish meatball consumption. It was organized chaos, fueled by Red Bull and the most mouth watering catered food and snacks that somehow was created by a makeshift George Foreman grill and lots of talent by an incognito chef. Nearly 50 people were buzzing around a parking lot filled with tractor trailers and cool props, all speed walking with a heightened sense of purpose. If you’ve never been behind the scenes of a TV commercial shoot before, think of it as walking into a mini Universal Studios. We first stepped on scene at the DriveTime commercial shoot in Los Angeles on a windy Thursday morning already near exhaustion from juggling early morning flight delays and scrounging for our next cup of coffee. This post is a personal reflection of my experience during the creation of our DriveTime TV commercials, created in September 2013. ![]() 2017 DriveTime commercials are here! Follow Tina and Tara on more wacky adventures.
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